Laura Pair

As a member of 4media group’s Executive Team, Laura oversees new business development, product development and overall client experience. Recently, she’s been a part of the launch of 4media4publicaffairs and 4media4healthcare, and she manages the broadcast media relations strategy for clients such as AARP, Elevance Health and Prevent Cancer Foundation.

Laura began her career at Target Video News where she focused on video production and media relations for brands, government agencies and non-profits. In 1996, she founded OnCue Productions, and four years later sold the company to News Broadcast Network. After a decade running operations at NBN, Laura joined public relations and marketing company Definition 6 and served as Managing Director. Laura’s work has won numerous awards including several Telly Awards, the New York Film and Television Festival’s Gold World Medal, a Communicator Award, an Anthem Award, an Anvil Award and two Nonprofit Communications Awards. She has a BFA in Film and Television Production from New York University’s Tisch School of the Arts.