Michael Tirone

Michael Tirone focuses on expanding Weber Shandwick’s B2B digital marketing, business solutions, ABM and MarTech offerings along with servicing a client mix nationally and globally (from business-solution strategies and consulting all the way through tactical execution and reporting). Michael leads strategy on performance marketing work (demand and lead gen, and sales enablement) with Case IH, Ericsson, Constellation, MDOT, USPS, Sleep Number, Early Warning Signs, Daikin and others while providing oversight to his team on clients within the tech, pharmaceutical, energy, industrial, government, transportation, and healthcare verticals.

Michael’s experience within the real estate industry is vast, working in many segments, from small local real estate brokers and agencies, to large corporations and trade associations.

Michael also manages a team of digital marketers, account managers, strategists, and analysts. He has previously worked with DXC Technologies, Microsoft, Google, Volvo, Education Affiliates, Presidio, BreakerBox, CareFirst, Sheppard Pratt, Acoustic, and more. His team’s work has won or been recognized by the American Marketing Association, Association of National Advertisers, The Webby’s, MarCom, Hermes, Communicator Awards and more. Michael was also recognized as Baltimore Business Journal’s 2022 40 Under 40 list.

Michael has 16+ years of digital marketing experience including web development, UX and IA, search engine marketing (paid and organic), media and content strategy, spanning across the full customer funnel. He served in-house at Angel Publishing and developed enterprise business strategies for B2B and B2C clients as a Senior Digital Marketing Strategist at digital agency, R2integrated.

Michael a degree in journalism/communications and marketing from Loyola University.