2024 Agenda

The CMO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2025 — and beyond. This “big picture”... Read More

Matt Turner is a Social Media Specialist in the National Park Service where he manages the agency’s popular social media channels. His experience creating and managing digital content spans over... Read More

2024 marks the 20th anniversary of ADWKDC. In recognition, the Mid-Atlantic MarCom Summit and ADWKDC are paying tribute to the founder of ADWKDC and founding supporter of Capitol Communicator, co-founder... Read More

In this exclusive roundtable, chief communications officers from diverse industries come together to discuss the evolving communication landscape and the innovative strategies they are deploying to connect with their audiences.... Read More

This panel of leading SEO experts will explore the latest trends and future strategies shaping the world of SEO in 2025. Experts will dive into the impact of AI-driven algorithms,... Read More

Moe Chughtai, MiQ’s Head of Advanced TV, offers insight into programmatic media strategy in an environment with more channels than ever and changing consumer content consumption patterns.

Earlier this month, the NAACP announced the launch of the transformative #KeepAdvancing campaign; a modernized, refreshed approach to civic engagement that encourages audiences across all backgrounds to join in the... Read More

As marketers stewarding media budgets for their companies or their clients, questions arise on where to place their bets on which media is the most effective and cost efficient to ... Read More

As a self-proclaimed techno-optimist, legendary agency pioneer Larry Weber will bring inspiring examples of companies using technology to positively impact humanity, providing lessons of storytelling for all communicators. This conversation... Read More

Join industry leaders from Ground Media, MJV, and Drive Agency for a dynamic discussion on the next generation of strategic storytelling. This panel will explore the powerful convergence of AI-enhanced... Read More

AI is reshaping brand reputation management by providing accurate, real-time insights that were once impossible to capture. With AI, you can uncover key conversations that boost customer loyalty, maximize ROI... Read More

This panel explores how to create marketing that authentically connects with today’s diverse audiences. David and Cassandra dive into the importance of cultural insights, inclusive storytelling, and authentic representation, along... Read More

Several of the region’s leading social media thought leaders will provide insight into their outlook for 2025 and beyond. How has their social strategy shifted in the last year? What... Read More

This interactive panel discussion, led by social impact agency CMRignite, will explore how organizations can leverage authentic storytelling as a superpower to reach communities and inspire real, positive change.  Panelists will... Read More

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during... Read More

This presentation will explore the importance of creating meaningful and stimulating work. Presenter: Tuesday Poliak who serves as the Chief Creative Officer for RP3 Agency, has over two decades of... Read More

In today’s fast-paced media landscape, television and radio remain powerful platforms for reaching a broad audience and shaping public perception. This session — presented by two leading satellite media tour... Read More

There are countless trends to monitor in advertising – many of which are led by technological advancements and growth. But advertising for behavior change is different than advertising for products... Read More

This presentation explores the vast opportunities within the public sector, where federal and state governments spend over $4.8 billion annually on marketing communications contracts. It highlights market nuances, including common... Read More

B2B marketing leaders will share their expertise in navigating the ever-evolving landscape of business-to-business marketing in the digital era. You’ll gain valuable insights into innovative strategies, data-driven approaches, and the... Read More

We are living in an era when content is easier than ever to create and disseminate. While this can be good for PR and communications professionals (and their budgets!), it... Read More

Women’s sports are experiencing unprecedented growth, with rising viewership, increased media coverage, and significant boosts in sponsorship. This session will explore the factors behind this explosion, including shifts in public... Read More

Navigating the world of government marketing can be a challenging journey, especially for solo entrepreneurs and small businesses looking to make their mark. This panel is designed to guide you... Read More

We’ve gathered a group of DC-based opinion editors to discuss today’s newsroom policies and opportunities available to communicate your organization’s perspective, as they offer their advice and tips on the... Read More

With the sheer volume of marketing data available today, how do you make sense of it and drive real results? This session will dive deep into the power of predictive... Read More

This session will explore the transformative impact of generative AI on public affairs, marketing, recruiting, and communications, highlighting its potential to enhance digital content creation while maintaining ethical and transparent... Read More

As the landscape of government procurement evolves, B2G marketers are increasingly turning to artificial intelligence (AI) to enhance their engagement strategies with government end users. This panel will explore how... Read More

Are you struggling to foster a cohesive team culture in a hybrid work environment? Wondering how to retain talent and create camaraderie across different generations in today’s evolving workplace? Join... Read More

1201 Wilson Blvd Open Road restaurant is located in the rear of the same building as Convene. Exit to street level on Wilson Blvd., turn left and then turn left... Read More