2025 Agenda

The CMO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2026— and beyond. This “big picture” panel... Read More

Former Meet the Press Host Chuck Todd will keynote at the 2025 Mid-Atlantic MarCom Summit in a fireside chat with Axios media correspondent Sara Fischer. Todd and Fischer will discuss... Read More

In the blink of an eye, user behavior and the digital landscape have shifted. Previously, the user journey began with a Google search, where users sought information and solutions with... Read More

The media dynamic is undergoing a seismic shift as independent journalists covering a multitude of beats are reinventing their careers on creator-focused platforms, such as Substack, Patreon, Ghost, Noosphere, TikTok,... Read More

In today’s fast-paced media and stakeholder landscape, communication professionals play a pivotal role in protecting their organization’s reputation and building resilience during a crisis. This session will explore communication strategies... Read More

Today’s digital media landscape is fragmented, with data, buying technology, and intelligence tools often siloed despite advances in programmatic. MiQ created Sigma, a unified platform that uses cross-DSP data integration... Read More

When 10,000 foreign aid programs were terminated overnight in February 2025, international nonprofits faced an unprecedented communications crisis. With $60 billion in assistance infrastructure dismantled and millions of beneficiaries in... Read More

Several of the region’s leading social media thought leaders will provide insight into their outlook for 2026 and beyond. How has their social strategy shifted in the last year? What... Read More

Paid media today is not just about buying impressions—it’s about engineering influence. To move behavior, you need more than reach and frequency; you need a strategic mind that understands how... Read More

In this fireside chat, we explore the evolving landscape where corporate reputation, talent brand, and customer perception intersect. We’ll examine how AI is transforming marketing and communications, discuss strategies for... Read More

The government contracting landscape is shifting fast and marketing leaders are on the front lines. From Executive Orders and agency mission pivots to new procurement models like OTAs, CSOs, and... Read More

This session explores the end-to-end process of integrating AI tools and practices across agencies or corporate communications departments. Panelists will discuss how to identify the most impactful AI use cases... Read More

Social platforms are evolving beyond the familiar giants. Reddit’s micro-communities, WhatsApp’s global reach, and Substack’s creator-led networks highlight a shift from mass broadcasting to trust, authenticity, and direct connection. This... Read More

How a bold creative idea transformed the Appalachian Trail Conservancy’s limited media budget into outsized impact. Join Jeri Ward, Chief Growth Officer of the Appalachian Trail Conservancy (ATC) and Tuesday... Read More

Are you using the power of PSAs to garner millions of dollars of free advertising time? If you work in government, in a non-profit, in an association, or in health,... Read More

B2B marketing leaders will share their expertise in navigating the ever-evolving landscape of business-to-business marketing in the digital era. You’ll gain valuable insights into innovative strategies, data-driven approaches, and the... Read More

The nation’s capital is undergoing a communications reset. With a new administration setting its policy priorities, the tone, channels, and strategies of public affairs in Washington are evolving in real... Read More

We all know that the media landscape is experiencing a seismic shift, as artificial intelligence fundamentally transforms how news is created, distributed, and consumed. This panel will explore how generative... Read More

This panel explores the evolution of SEO as generative AI, conversational search, and social algorithms redefine the path to discovery. Experts will discuss how brands can adapt their strategies to... Read More