Program – Full Style

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Day 1
30 Oct 2024

CMO & Marketing Lead Outlook: The Big Picture

The CMO Outlook keynote panel brings together four leading marketing and communication executives from leading DC area companies to discuss their outlook for 2025 — and beyond. This “big picture”...
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Martha Boudreau
Onney Crawley
Jenifer Kern
Brian Reed

Keynote: Matt Turner, Social Media Specialist, National Park Service

Matt Turner is a Social Media Specialist in the National Park Service where he manages the agency’s popular social media channels. His experience creating and managing digital content spans over...
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Matt Turner
Joseph Ferguson

20th Anniversary Tribute to ADWKDC Founder Cary Hatch

2024 marks the 20th anniversary of ADWKDC. In recognition, the Mid-Atlantic MarCom Summit and ADWKDC are paying tribute to the founder of ADWKDC and founding supporter of Capitol Communicator, co-founder...
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Cary Hatch

Chief Communications Officers Roundtable on Emerging Trends and Tactics

In this exclusive roundtable, chief communications officers from diverse industries come together to discuss the evolving communication landscape and the innovative strategies they are deploying to connect with their audiences....
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Kathy Baird
Josh Morton
Scott Stanzel
Lydia Sermons
Sean O’Leary

SEO in 2025: Navigating the Future of Search Optimization

This panel of leading SEO experts will explore the latest trends and future strategies shaping the world of SEO in 2025. Experts will dive into the impact of AI-driven algorithms,...
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Anne Austin Strader
Dan Hinckley
Adam Zuckerman
Josh Greene

How to Navigate a Fragmented and Increasingly Complex Advertising Landscape

Moe Chughtai, MiQ’s Head of Advanced TV, offers insight into programmatic media strategy in an environment with more channels than ever and changing consumer content consumption patterns.
Moe Chughtai

Uniting for Social Justice: The Launch of the #KeepAdvancing Campaign with NAACP & Edelman

Earlier this month, the NAACP announced the launch of the transformative #KeepAdvancing campaign; a modernized, refreshed approach to civic engagement that encourages audiences across all backgrounds to join in the...
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Trovon C. Williams
Trisch Smith

2025 Media Analytics: Strategies for a Cookie-less World

As marketers stewarding media budgets for their companies or their clients, questions arise on where to place their bets on which media is the most effective and cost efficient to ...
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Jeff Greenfield
Ted Moon

Legendary Agency Founder Larry Weber: Harnessing the Power of Tech for Good

As a self-proclaimed techno-optimist, legendary agency pioneer Larry Weber will bring inspiring examples of companies using technology to positively impact humanity, providing lessons of storytelling for all communicators. This conversation...
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Larry Weber
Larry Parnell

The Future of Strategic Storytelling: Research-Driven Creative, AI Integration, and Community Engagement

Join industry leaders from Ground Media, MJV, and Drive Agency for a dynamic discussion on the next generation of strategic storytelling. This panel will explore the powerful convergence of AI-enhanced...
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David Rochkind
Marley Rosario
Jessy Tolkan

Harnessing AI for Brand Reputation Management: What Every CMO Needs to Know

AI is reshaping brand reputation management by providing accurate, real-time insights that were once impossible to capture. With AI, you can uncover key conversations that boost customer loyalty, maximize ROI...
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Mark Listes

Specialized Communications through a Multicultural Lens in Creative Work

This panel explores how to create marketing that authentically connects with today’s diverse audiences. David and Cassandra dive into the importance of cultural insights, inclusive storytelling, and authentic representation, along...
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Cassandra de la Cruz Oshinnaiye
David Ostroff

Social Media Outlook: Insights, Case Studies and Strategies in Current Landscape

Several of the region’s leading social media thought leaders will provide insight into their outlook for 2025 and beyond. How has their social strategy shifted in the last year? What...
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Colleen Gallagher
Tim Alexander
Tisa Sinclair
Morgan Roth
Lynne Kingsley

Amplifying Voices: The Power of Social Impact Communications 

This interactive panel discussion, led by social impact agency CMRignite, will explore how organizations can leverage authentic storytelling as a superpower to reach communities and inspire real, positive change.  Panelists will...
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Troy Blackwell
Terry Carr
Brittaney Bethea
Dr. Walker Tisdale III
LaShawn Douglas

Achieving digital transformation success by aligning goals and incentives

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during...
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Michael Vanderhoof
Greg Kihlström

There is No ROI in Boring

This presentation will explore the importance of creating meaningful and stimulating work. Presenter: Tuesday Poliak who serves as the Chief Creative Officer for RP3 Agency, has over two decades of...
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Tuesday Poliak

Mastering Broadcast Media Relations: Navigating Television and Radio

In today’s fast-paced media landscape, television and radio remain powerful platforms for reaching a broad audience and shaping public perception. This session — presented by two leading satellite media tour...
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Doug Simon
Laura Pair
Sarah Lovenheim
Jeffrey Davis

Paid Media for Behavior Change/2024ward

There are countless trends to monitor in advertising – many of which are led by technological advancements and growth. But advertising for behavior change is different than advertising for products...
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Imani Greene

Navigating the Public Sector: Opportunities, Trends, and Winning Strategies

This presentation explores the vast opportunities within the public sector, where federal and state governments spend over $4.8 billion annually on marketing communications contracts. It highlights market nuances, including common...
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Mike Kapetanovic

B2B Marketing Outlook

B2B marketing leaders will share their expertise in navigating the ever-evolving landscape of business-to-business marketing in the digital era. You’ll gain valuable insights into innovative strategies, data-driven approaches, and the...
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Mia Libby
Colby Proffitt
Tommi Marsans
Michael Tirone
Robin Bectel

Reaching Hard-to-Reach Audiences in the Age of Information Overload

We are living in an era when content is easier than ever to create and disseminate. While this can be good for PR and communications professionals (and their budgets!), it...
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Katie Jacobs
Denise Kennedy
Tory Hairston
Lisa Chensvold
Airen Washington

The Explosive Growth of Women’s Sports: How the Washington Spirit Are Leading the Charge in Women’s Sports

Women’s sports are experiencing unprecedented growth, with rising viewership, increased media coverage, and significant boosts in sponsorship. This session will explore the factors behind this explosion, including shifts in public...
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Brandon Clark
Gretchen Carswell

Government Marketing 101: From Market Entrant to Seasoned Government Contractor

Navigating the world of government marketing can be a challenging journey, especially for solo entrepreneurs and small businesses looking to make their mark. This panel is designed to guide you...
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Stephanie Geiger
Josie Smoot
Alex Love
Megan Battaglia

Opinion Placement Tips from Leading Editors

We’ve gathered a group of DC-based opinion editors to discuss today’s newsroom policies and opportunities available to communicate your organization’s perspective, as they offer their advice and tips on the...
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Daniel Allott
Daisy Thornton
Nick Wakeman
Sonya Gavankar McKay
Micha Green

Beyond the Dashboard: Turning Marketing Data into Actionable Insights

With the sheer volume of marketing data available today, how do you make sense of it and drive real results? This session will dive deep into the power of predictive...
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Lynne Kingsley

Generative AI in Public Affairs, Communications, and Marketing: Impacts and Benefits

This session will explore the transformative impact of generative AI on public affairs, marketing, recruiting, and communications, highlighting its potential to enhance digital content creation while maintaining ethical and transparent...
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Steve Lewis

Leveraging AI for Enhanced B2G Engagement: A Strategic Approach

As the landscape of government procurement evolves, B2G marketers are increasingly turning to artificial intelligence (AI) to enhance their engagement strategies with government end users. This panel will explore how...
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Jeffrey Wolinsky
Alyssa Pettus
Nancy McNee Newell
Stephen Ellis
Tom Mahoney

Building Team Culture and Retention in the Hybrid Workplace

Are you struggling to foster a cohesive team culture in a hybrid work environment? Wondering how to retain talent and create camaraderie across different generations in today’s evolving workplace? Join...
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Sharon Reis
Josh Wilson
Maureen Beddis
Trenholm Boggs

Cocktails – Sponsored by Funnel and AAF DC

1201 Wilson Blvd Open Road restaurant is located in the rear of the same building as Convene. Exit to street level on Wilson Blvd., turn left and then turn left...
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